Building an email list is one of the smartest ways to grow your website business. For this, you need a landing page email marketing strategy that will help you to grow the emails you want.
Your landing page is your 24/7 salesperson.
For example, look at me. I built 21,664 email subscribers for one of my SEO clients (who has taken our SEO Services) using a simple, repeatable strategy, and I am about to spill the beans.
Hereâs the subscribers’ data:
Grab your coffee and letâs dive into the technique.
1. Craft a Headline That Speaks
Imagine walking into a party where everyoneâs talking about quantum physics, but you shout, âwho wants 100% free pizza?â, for example. Thatâs what a great headline does.
This grabs attention and promises an irresistible outcome.
Your headline should make people drool at the thought of whatâs inside your emails.
A good example?
Headline: Proven SEO Tips Straight to Your Inbox
This headline promises a clear, valuable outcome, and who doesnât want more SEO tips like relevant keywords strategy without opening new websites from their web browser.
2. Create a Compelling Offer
Nobody wakes up and thinks, today is the day I give my email to random sites. People need a reason, a good one. Your offer is the golden carrot that convinces them to click Subscribe.
Hereâs what worked for my client:
- Exclusive SEO tips: Tips so juicy that youâll slap your forehead for not knowing them sooner.
- A free PDF guide: Something like 10 hacks to rank #1 on Google.
- Weekly insider secrets: Emails that feel like having coffee with an industry guru.
See an example below:
Make your offer sound so good theyâll feel like theyâre stealing from you.
3. Nail the Call to Action
Think of your CTA as a direct, non-nonsense drill sergeant.
It should:
- Tell them exactly what to do: Join Now, Get My Free Guide, or Start Winning Today.
- Use action-packed verbs: Youâre not politely asking, youâre enthusiastically inviting.
- Keep it visible: Bold it, color it, slap it on a button. Just make sure itâs impossible to ignore.
See the example below:
Also, try to avoid vague CTAs like Learn More.
Nobody wakes up excited to learn more.
4. Leverage Social Proof Like a Boss
Humans are natural followers. If 1,000 people are lining up for tacos, you are joining that line, even if you are not hungry. Yeah, it’s true and that is social proof. You have to use it shamelessly.
For my client, we added,
Subscriber count: Join 21,664 marketers who get our weekly insights.
Like this one:
Social proof: Social proof is one of the best ways to get more emails.
Like this one:
Badges and awards: Featured in Forbes, Disney, etc.
Like this one:
Proof helps people take the next step.
Why Landing Page Email Marketing Strategy Works
Once you have these four pillars in place, amazing things start to happen:
- Emails grow faster than your cat can knock over a glass of water.
- Monetize emails with sponsorship, affiliate products, and others.
- Use your list to drive traffic to your website, product launches, etc.
And many more.
In short, email lists mean revenue and revenue.
Final Thoughts
Building a massive email subscriber list is not rocket science. It is about offering actual value, being clear about what people get, and making it as easy as pie to sign up.
So, go to your website newsletter landing page and use the landing page email marketing strategy. If youâre still on the fence, remember this, I built 21,664 subscribers, and you can, too.
Go forth and become the wizard.
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