In today’s competitive digital world, creating high-quality, engaging, and insightful content is crucial, at least for search engines like Google, Bing, Yahoo, DuckDuckGo, Yandex, etc.
However, one of the most effective strategies I have found for skyrocketing traffic and building authority in the world of the internet is to always publish original studies.
By leveraging original research, I managed to attract 50,600+ visitors.
Here’s exactly how I did it, and how you can too.
Why Original Studies Matter
It includes data analyses, case studies, etc. that provide fresh insights. Unlike generic content, original research adds new value to industry, making it highly shareable and authoritative.
By consistently publishing original things, I achieved 2 critical goals:
- Boosted topical authority
- Attracted quality backlinks
When you create original studies, other website authors will use them as sources. That means more backlinks for you. And more backlinks increase the website’s authority faster.
It can help other important pages on your site rank better too.
For example,
I got 7,200 backlinks from 1,200 different websites.
For this, I generate lots of traffic.
Why Backlinks Matter for SEO
Quality backlinks are essential for increasing a website’s domain authority, which in turn improves the rankings of your pages.
For example,
A case study I published earned links from high-authority websites. As a result, my other pages started ranking better, generating more organic traffic. In essence, original studies don’t just help the page they’re published on, they boost your entire site.
Becoming a Leader Through Original Research
Publishing original research sets you apart in your niche.
When authoritative sites cite your research, you become a trusted resource. It not only drives more backlinks but also enhances your reputation, making your brand synonymous with expertise.
For instance, my data analyses on Underserved Keywords have been cited multiple times, leading to increased visibility for related content like my Skyscraper Technique and other articles.
How To Create Original Studies
Let’s learn how to find and create,
1. Identify Popular Topics in Your Field
Explore trending discussions or evergreen topics in your niche. Tools like Google Trends, BuzzSumo, or keyword research can help you identify what your audience is curious about.
2. Challenge Conventional Thinking
Find opportunities to present fresh perspectives. For example, analyze existing data in a new way or debunk outdated industry myths with updated statistics.
3. Fill Research Gaps
Many industries have unanswered questions. You can conduct surveys, gather unique data, or run experiments to address these gaps.
4. Focus on Presentation
Use visuals like infographics, charts, and graphs to make your research more accessible and shareable. Data presented in a visually appealing way is more likely to be cited.
Tips for Maximizing the Impact of Original Studies
- Promote Aggressively: Share your research across multiple channels, including social media, newsletters, and niche forums.
- Reach Out to Influencers: Email industry leaders who might find your study valuable. If they share or link to it, your reach will expand exponentially.
- Update and Repurpose Content: Regularly update your studies with new data to maintain relevance. Repurpose them into other formats like videos or podcasts.
- iGrowthful Strategies: Follow and implement the tested SEO strategies on your website to grow traffic and revenue faster.
I did the same and received 50,600+ visitors.
Even I will do the same thing with my other sites also.
Final Thoughts
Publishing original studies is a game-changing way to grow your website’s traffic. The process requires effort, but the rewards are immense like backlinks, trust, and increased visibility.
If you want to take your content strategy to the next level, start creating original research content today. With persistence and creativity, you can become a leader in your field, just like I did.
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