So, here’s a story you won’t believe.
I went from 0 to 9,750 email subscribers in just 90 days.
Yeah, you read that right, 9,750 people.
It wasn’t even for my website. This was for a client who wanted to build a solid email list and get more traffic to his site. That’s why I used the contest technique to collect so many valid emails.
Here’s the data from the Kit:
By the way, let’s get started.
Free Stuff
Before we get into the how, let’s get one thing clear.
People love free stuff more.
Think about it, how many times have you signed up for a Free Trial or downloaded a Free Guide?
We all do it.
And I realized that if we could tap into this powerful human urge for freebies, we’d be sitting on a gold mine of emails. So, that’s exactly what I did for one of our clients.
This means I want to give something free in exchange for email.
Enter the Giveaway Contest
Yep, it is really that simple.
A good old-fashioned giveaway contest.
Now, I am not talking about giving away an all-expenses-paid trip to Florida, United States of America. I didn’t have that kind of budget. Instead, I kept it simple and relatable to the website.
For example, I host a premium book giveaway:
That’s it.
Simple, clear, and who doesn’t want a free gift?
As a result, we started getting emails.
The Power of Referrals
Now here’s where things have got interesting.
I didn’t just stop at collecting their emails from here. I went a step further and added a little twist. Such as, I told them they could earn an extra entry for every friend they referred to.
And guess what?
They did just that.
Friends told their friends, who told their friends, and the whole thing started spreading like wildfire.
Not only were people signing up, but they were also doing half of our digital marketing for us. Each new subscriber brought in their network, which brought in even more people.
Why Contest Technique Works Like Magic
There are a few things that make this strategy practically foolproof.
Here’s why it works so well:
- FOMO: Nobody wants to be left out of a chance to win something free.
- Social Proof: When people see others signing up, it gives them confidence that it’s worth.
- Simple Commitment: People feel like they’re getting a potential reward for very little effort.
- Power of Sharing: People love sharing things that are fun and beneficial to their friends.
The Results
A happy client and a growing email list.
By the end of 90 days, I built an email list of 9,750 subscribers.
That’s 9,750 people who opted in, who are interested in what we’re offering, and who can now be reached with future updates, offers, or even more giveaways like this one.
The client was thrilled.
They had more traffic, more engagement, and a ready audience for their next campaign. And, they weren’t the only ones happy, I was over the moon too, watching those numbers climb day by day.
The Business Impact
But, what those 9,750 emails did for business, cause it isn’t just about numbers.
Here’s how this list started paying off,
Increased Website Traffic: Every time we sent out an email, those subscribers came back to the site. And with each visit, we had the chance to make a sale or get an ad click.
More visitors equals more opportunities.
Higher Revenue: More eyeballs on your products and services directly translates to increased revenue potential. Plus, a targeted email list has a higher conversion rate than random site visitors.
Those subscribers weren’t just passive visitors, they were valuable leads.
Loyal Audience: Over time, those subscribers became more familiar with the brand, which built trust and loyalty. And loyal subscribers are more likely to engage with content, share it with friends, and even purchase.
How You Can Try The Contest Technique
If you want to grow your email subscribers, here’s a quick guide:
- Prize: Keep it simple. It doesn’t have to be extravagant, just something that’ll get people excited.
- Entry Form: Use Google Forms, Kit, or even a basic signup form on your website. Ask for the basics, like name and email.
- Promotion: Share it on social media, in your current email list, or through any channels you have access to. And don’t forget to emphasize sharing = extra entries.
- Signups: Keep an eye on the entries and see as people share and bring in even more signups.
- Announcement: Announce the winner and let everyone know that they can look out for future contests.
Final Part
So, there you have it.
A simple, fun, and contest technique to build an email list.
Giveaways may seem old-school, but when done right, they can produce insane results. You don’t need a huge budget, a fancy setup, or a giant prize. Just something people want.
So, go ahead and make your giveaway live.
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