We partnered with some influencers.
Yes, for one of our 10 running clients. And when we say influencer partnerships with niche based social influencers helped our brand, we are not talking about a small bump in numbers.
We saw:
- 3,200+ New Visitors
- 14,200+ Ranked Keywords
- 2,200+ Backlinks
See the data from the Ahrefs:
That’s pretty awesome, right?
Let’s see how we did it.
Why Influencer Partnerships Are a Big Deal
Partnering with influencers is like handing your brand over to someone who knows the niche better than anyone else. They are trusted, relatable, and they bring authenticity that ads can only dream of.
And the best part?
Influencers do all the heavy lifting for you, whether it is an unboxing video or an Instagram story you didn’t have to make. But let’s not get ahead of ourselves. Before you jump in, you need a plan.
Step 1: Define Your Goals
Imagine going to a restaurant, ordering food, and expecting the waiter to guess what you like. Your brand goals are the waiter’s menu. Be specific.
Do you want to boost:
- Brand Awareness: That’s like saying, hey, world, we exist.
- Engagement: Because who doesn’t love likes and comments.
- Leads or Conversions: Ah, the sweet sound of cash registers.
The clearer your goals, the easier the next steps will be.
Step 2: Set Your Budget
You can’t call up your favorite influencer and expect them to work for free. They have got rent, too. But don’t worry, this doesn’t mean you need to spend your life savings.
Use social influencers’ earnings data as a rough guide. From nano to mega influencers, everyone has a price range, so set your budget to get the best bang for your buck.
Step 3: Hunt for the Right Influencers
Finding influencers isn’t as hard as you’d think.
Here’s where to start:
- Look Inside Your Own Team: Sometimes your staff are secret social media gems.
- Use Social Media to Search: A quick hashtag search can uncover hidden influencer talent.
- Ask Your Audience: Your followers might know the perfect influencers already.
Remember, it is not just about big numbers.
You want someone whose values align with yours and who doesn’t just spam products.
Step 4: Evaluate, Evaluate, Evaluate
Once you have found potential influencers, it’s time to dig deeper.
Look beyond their follower numbers.
You’re looking for:
- Engagement Rate: Do they actually have an audience that listens to them?
- Content Quality: Does their work make you go wow or just meh?
If they’ve got genuine interactions, you’re on the right track.
Step 5: Monitor and Measure
You’ve done the hard part. Now, it’s all about keeping an eye on those metrics.
Don’t be afraid to ask influencers to share the details.
Track:
- Content Output: Are they creating what was promised?
- Engagement Metrics: Are people interacting with the content?
- Link Clicks: Are you seeing traffic come in?
These numbers will help you understand what’s working and what’s not.
Step 6: Social Media Strategies
We didn’t stop at just partnerships.
We followed 5 social strategies from the iGrowthful Strategies or SMM Strategies.
Such as,
- Viral post strategy
- Boost engagement strategy
- And others
It generated a lot of traffic and revenue for our client.
Final Thoughts
Influencer partnerships can give your brand a major boost.
They offer a chance to reach new markets in creative, relatable ways that audiences love. Just make sure to take it step-by-step, find influencers who get your brand, and keep an eye on results.
Now, go forth.
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