If you are a website owner, Google Discover is like that friend who brings you unexpected gifts every time people visit. But instead of chocolates, it gifts you with thousands of eager visitors.
Yes, you heard it right, thousands, sometimes millions.
Letās know how you can get your content featured in this magical feed.
Create Content Thatās Actually Helpful
Imagine the Discover feed as a buffet, and Google as the chef whoās serving up only the most appetizing dishes. If you want your content on the table, make it juicy as well as amazing.
The Discover feed is all about user interests, so think like a reader. From recipes to tech hacks to life advice, the key is to make sure your content is valuable and relevant.
Hereās a quick recipe for helpful content:
- Know your audience: Are they tech enthusiasts? Pet lovers? World travelers?
- Keep it fresh: No one wants to read outdated stuff, so keep your content current.
- Be trustworthy: Information should be reliable like Google equivalent of grandmaās cooking.
If your content is helpful, it has a far better chance of landing on Discover and appealing to all those readers scrolling for new ideas.
The Perfect Featured Images
A picture might be worth a thousand words, but a great featured image could be worth thousands of clicks. Your featured image should be eye-catching, relevant, and high-resolution.
And make sure it should be 1280 x 720 pixels.
Here are a few tips to make it amazing:
- Stay on-topic: If your article is about productivity hacks, donāt use a picture of a cat.
- Avoid logos: Discover doesnāt want site logos, so leave those out of your images.
- Be consistent with your brand: Use colors, fonts, or imagery that match your siteās vibe.
Craft Killer Titles
A title can make or break an articleās success.
It is like a first impression, you only get one shot, so make it count. Your title should grab attention, create curiosity, and promise something valuable.
See the example below:
Hereās the secret sauce:
- Use power words: Think of words like āultimate,ā āessential,ā āpowerful,ā or āmind-blowing.ā
- Solve a problem: If your article offers a solution, say so. Readers love answers.
- Numbers are your friend: ā7 Ways to Improve Your Morning Routineā sounds more appealing than āWays to Improve Your Morning Routine.ā
Most importantly, avoid clickbait.
If your title over-promises and your content under-delivers, readers and Google will remember, and your chance to make it into Google Discover will vanish faster than a cake at a party.
RSS Feed
Google Discover is a bit of a spy, but a friendly one.
It checks out your websiteās RSS or Atom feed to get updates. If it canāt read your content through a feed, itās a bit like trying to read a book with half the pages missing. So, donāt skip this step.
- Enable the RSS feed: It allows Discover to easily keep up with your fresh content.
- Update regularly: Make sure your feed is always up to date to keep your content flowing into Discover.
Trending Topics
Hereās where you can get a little strategic.
Think of Google Trends as your crystal ball, showing you what the world is curious about at any given moment. If you jump on trending topics, youāre more likely to appear on Discover.
View trending topics and ideas from Trends.
Hereās how to stay in the loop:
- Use Google Trends: Search your niche and see whatās hot. Like are people suddenly fascinated by AI, green smoothies, or some niche celebrity.
- Follow industry news: In tech? Follow tech news. In fashion? Keep tabs on the latest runway trends.
- Be nimble: Trends come and go faster than a TikTok dance craze, so be ready to publish on topics as theyāre heating up.
Optimization for Mobile Devices
If your site isn’t mobile-friendly, it’s like showing up to a formal event in flip-flops, you won’t get invited back. Google switched to mobile-first indexing in 2020, meaning it prioritizes sites that play well with mobile devices.
So, if your site isnāt optimized, it could mean fewer visitors from Google Discover.
Hereās a quick checklist:
- Test your site on mobile: Make sure your content is easily readable.
- Fast loading times: Discover visitors arenāt going to wait forever for your page to load.
- Responsive design: Ensure your site adapts to different screen sizes.
Remember, Google Mobile Friendly Test and Mobile Usability report have been retired.
So, try to use third-party tools.
Monitor Google Discover
It is one thing to hope your content is being featured in Discover, but it is much better to know. Thatās where GSC comes in handy. Discover report in Search Console lets you see:
- Clicks: How many people tapped on your content.
- Impressions: How many times has your content shown up in Discover.
- Average CTR: See how appealing your content is to Discover readers.
Like this one:
With this data, you can make informed decisions.
If one article is performing well, ask yourself why, and then create more of that.
Your Turn
By following these 7 tips, youāll be setting your content up for the ultimate traffic boost from Google Discover. Remember, consistency is key, and the more helpful and engaging your content is, the better chance you have of capturing readersā attention.
Now, go make Google Discover your new best friend and watch the visitors roll in.
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