I hit 46,900 traffic with no backlinks.
You read that right.
I used something a little different such as the vs keywords strategy. It is simple and effective to do. So, let me break it down because if I can get that kind of traffic with this, so can you.
But before that, see the proof of mine.
Anyway, let’s get started now.
What is an X vs Y Post?
X vs Y posts are simply posts that compare 2 things in the same niche.
Think:
- AWeber vs Mailchimp
- Ahrefs vs SEMrush
- PPC vs SEO
These posts answer a simple, burning question like which is better.
And in doing so, they draw in readers who are way past the newbie stage. This means theyâre already looking to make a choice, so theyâre primed to read your analysis and take action.
Why VS Keywords Strategy Are SEO Gold
Why it works so well and why it’s one of the most underrated SEO tricks:
Low SEO Competition
These keywords donât get the same competition as keywords like âemail marketing toolsâ or âbest SEO tool.â Not everyone realizes the value of X vs Y terms, so you get to skip the ultra-competitive keywords and go straight to the gold.
Let’s look at a versus keyword difficulty:
High Intent Traffic
People searching for X vs Y keywords arenât browsing casually.
Think about it:
If someoneâs searching AWeber vs Mailchimp, theyâre not there to learn about email marketing, theyâre ready to pick one. This audience is advanced, specific, and super engaged, making them more likely to convert if youâre offering an opinion, tool, or affiliate link.
Higher CPC
Since searchers are advanced, they have higher intent. Most advertisers know this, so CPC on these keywords tends to be higher than for broader, informational terms.
This is good news if youâre monetizing with ads.
How To Find X vs Y Keywords
Ok, so how do you find these keywords for the vs keywords strategy?
Hereâs the exact method:
Step 1: Use Google Autosuggest
Go to Google. Type your keyword (say, SEO) followed by vs.
See as Google practically hands you a list of ready-to-go keywords.
Step 2: Grab Suggestions
Copy every relevant suggestion Google shows.
You will usually get 5 to 10 or more solid ideas per niche. These will be gold nuggets like AWeber vs Mailchimp, Kit vs Mailchimp, and Constant Contact vs Mailchimp. That’s pretty nice.
Step 3: SERPs Analysis
Do a quick scan of SERPs to check out competition. If the top spots are filled with low-quality forums, low DA sites, or sites that donât really answer the vs question, youâre in a sweet spot.
Means, thereâs an opportunity to get a great position at Google with better content.
Step 4: Create Amazing Content
This is where magic happens.
Now, write a solid post comparing the 2 options. Lay out the pros, cons, features, use cases, and who each tool is best for. Make it fun, and useful, and use visuals if you can.
Pro tips for writing killer X vs Y content:
- Be Neutral: Youâre comparing, not choosing a favorite. Point out both the pros and cons so readers feel youâre unbiased. But feel free to add your opinion at the end if it helps.
- Use Tables and Visuals: Comparison tables work wonders. They make it easy to see main differences at a glance, which is especially helpful for people scrolling quickly on mobile.
- Call to Action: If thereâs a clear winner in your eyes, include an affiliate link or CTA for the tool. Since readers are advanced, they might be ready to convert right then and there.
Step 5: Sit Back and Wait
SEO takes time.
However, these keywords are less competitive, you could start seeing results faster than typical blog posts. That is, you will start ranking in Google very quickly, even without any backlinks.
Conclusion
The humble VS keywords strategy is not just a simple SEO technique, it is a clever way or technique to drive high-quality quality traffic who are actively ready to make a decision.
So, why are you late?
You could be looking at a similar traffic spike.
Go ahead and start Googling those vs terms according to your website niche or category. And increase your website traffic growth faster with great and on-page optimized content easily.
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