Most people think you need backlinks to drive traffic.
But if I told you that you can get thousands of visitors by mentioning your website or brand name only in the right places without using a single kind of link, would you believe me?
Well, it’s true.
After strategically leveraging brand mentions, here’s what I achieved:
- 4,650+ search traffic
- 41,100+ impressions
- 5+ quality backlinks
Here’s the data from the Search Console:

And the best part?
This method is completely spam-free and works across any niche.
Let’s break it down step by step.
What Are Brand Mentions
A brand mention is when someone (including yourself) refers to your brand name online without linking to your website.
For example, if you partner with an influencer (Influencer Partnerships), and then they says, “I love using iGrowthful for marketing tips,” that’s a brand mention, where they won’t share links.
But how does this drive traffic?
Here’s how it works:
- People see your brand name and get curious.
- They search for it on Google, Bing, or other search engines to learn more.
- Some of them visit your website and even become customers.
This strategy is powerful because it leverages search behavior.
People trust organic searches more than direct promotional links.
Now, let’s talk about how you can use this strategy effectively.
Where to Mention Your Brand for Maximum Impact
To make brand mentions work, you need to mention brand name where your audience already hangs out. For example, I know that iGrowthful Strategies audience is active on X (Twitter).
So, I mention my brand name in posts, replies, and discussions.

But X is just one option.
Here are more places where you can drop brand mentions:
Social Media Platforms
- X (Twitter)
- Threads
Online Communities
- Quora answers
- Indie Hackers discussions
- Product Hunt comments
- Facebook Groups
- Reddit discussions
- Discord communities
Articles
- Writing guest posts that mention your brand
Interviews
- Mentioning your brand during interviews
- Participating in podcast discussions where your audience listens
By consistently mentioning your brand name on these platforms, you increase brand awareness and search demand, which easily leads to increased organic traffic from various search engines.
For example, look at the image below.

Here you can see that people are searching Google for my brand name, which has now become a keyword. At the same time, the monthly search volume for this branded keyword is increasing.
Why Brand Mentions Work Better Than Links
Most people drop links everywhere, thinking it will bring traffic.
But here’s the reality:
🚫 Social media hates external links. Platforms like X, LinkedIn, Threads, and Facebook reduce the reach of posts containing links. That means fewer people see your content.
🚫 Too many links can look spammy. If you keep inserting links in discussions, people may ignore or report your content.
People trust organic searches more. When users actively search for your brand, they feel like they discovered it themselves, making them more likely to trust and engage with it.
With brand mentions, you avoid these problems.
✔ No risk of spam filters.
✔ No penalties from social media platforms.
✔ Higher engagement and trust.
Now, let’s look at the real benefits of this strategy.
3 Benefits of Brand Mentions
Let’s know the benefits of it,
1. More People Discover Your Brand
Every mention increases awareness even if they don’t visit your website immediately, they remember your brand.
2. Search Traffic Increases Organically
People Google your brand name out of curiosity so that you get free traffic without relying on ads or backlinks.
3. Higher Conversions Without Ads
People searching for your brand have high intent, so, they’re more likely to become loyal customers.
And that’s not all. Brand mentions can also lead to unexpected backlinks when journalists, bloggers, and influencers mention you in their content.
How To Implement Brand Mentions Strategy
Let’s learn the technique right now,
Step 1: Grow Your Social Media Presence
- Post consistently
- Engage in conversations
- Share valuable insights
Step 2: Start Mentioning Your Brand Without Links
- Include your brand name naturally in discussions
- Talk about your experiences and expertise
- Make sure your brand name becomes recognizable
Step 3: Track Your Brand Mentions and Search Traffic
Use Google Search Console and Bing Webmaster to see if people are searching for your brand.
Step 4: Follow Advanced SMM Strategies For Growth
Want to grow even faster?
I have compiled 35+ social media marketing strategies (which I use myself and for my clients also) that will help skyrocket your brand’s visibility and engagement on social platforms.

So, I recommend it to you also.
Final Thoughts
Brand mentions are an underrated but powerful way to generate traffic and awareness.
By simply mentioning your brand name where your audience is, you can:
- Increase organic searches for your brand.
- Drive high-quality traffic to your site.
- Build trust without relying on links.
Start today.
And drop your brand name where your audience is.
More Strategies:
- I Gained 8,200 Visitors Using Content Features
- 33k Links From 6k Sites Using Different Content Formats
- I Received 50,600+ Traffic Using Original Studies