We Recovered Traffic From The Google Updates Hits

Traffic.

It’s the lifeblood of any website.

But sometimes, the world of Google updates feels like a rollercoaster. One minute, you are cruising along with a steady stream of visitors, and the next, you are down.

Well, you’re wondering where all those clicks went.

We recently had the pleasure of working with a client (he took our SEO Services) who was affected and disappointed by Google’s March 2024 Spam Update and March 2024 Core Update.

His content website, part of the highly competitive FISH niche or category, was left struggling to recover traffic. But don’t worry, we came to the rescue, and now their numbers are back.

Here’s a detailed rundown of what we did to recover that traffic.

Let’s dive in.

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The Situation

Our client reached out to us in November 2024 after they saw a noticeable dip in their website traffic. This wasn’t just a small fluctuation; it was a full-blown disaster.

His website was affected by 2 groundbreaking Google updates in the first quarter of 2024. And we all know that Google updates can cause serious damage to rankings.

Now, Google updates aren’t just random algorithm tweaks.

These updates can shake things up in a big way, causing even the best-performing websites to lose traffic. In this case, our client had seen his site plunge, lost valuable impressions and clicks.

The challenge was real.

But guess what?

We turned things around.

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1. Update Existing Content

One of the first things we noticed was that there were a lot of missed opportunities with the existing content. Our team combed through the Search Console and found a lot of keywords.

These are the keywords that were already getting good impressions on Google, but they weren’t included in the content itself.

For example,

Let’s say the keyword “iGrowthful” was getting a lot of impressions for a particular post, but it wasn’t included in the article. This is a huge opportunity to improve visibility and boost traffic.

Here’s an example of what these under-served keywords data look like:

How We Fixed It

We made sure to sprinkle these under-served keywords throughout the content. Whether it was in paragraphs, FAQs, image alt text, or even in the headings, we made sure these keywords were woven into the fabric of the website.

We compiled a list of over 1,000 of these under-served keywords and strategically placed them in high-impact spots on the website. This move didn’t just help the website rank better for those specific terms, it also resulted in a noticeable traffic bump.

How You Can Do It

If you want to find underserved keywords for your website:

1. Go to Google Search Console.
2. Open any content URL in the Pages section.
3. Look for high-impression keywords that aren’t being used in the content.
4. List them and start integrating them into your content.

Simple.

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2. Fix Technical Errors

Let’s talk about technical SEO.

If Google’s bots can’t crawl a site properly, then there’s no way you’re going to rank. The client’s website was no exception. After the traffic dip, some technical issues were left unresolved.

And if those issues weren’t fixed, the website’s UX would continue to suffer.

How We Fixed It

We ran a thorough audit and identified key technical issues such as broken links, slow page speeds, crawl errors, and more. Our team worked tirelessly to fix everything.

It wasn’t glamorous, but it was necessary.

Here’s the thing,

If Google can’t crawl your site, more keywords are going to fall off the radar, and your rankings are going to tank. Once all the technical fixes were in place, the bots could crawl smoothly, and the website started getting more love from Google.

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3. Free Online Tools

Who doesn’t love a good free tool?

People love tools actually, especially when they are free and useful. That’s why we decided to build 10 free tools for our client’s website, and let me tell you, this was really a game-changer.

3 reasons why free tools are a fantastic way to recover traffic:

1. Consistent Traffic: People will come back to your site regularly to use the tools. Free tools attract consistent traffic that isn’t just a one-time thing.
2. Backlinks: When people use your tools, they’re likely to link back to your website. This leads to high-quality backlinks that improve your overall SEO.
3. User Engagement: Tools keep users engaged on your site longer. This is a great metric for Google, and it helps with rankings.

A Real-Life Example

Ahrefs got 2,15,000/m visitors and 38.8 million backlinks by using free tools strategy.

Well, here’s the proof:

That’s how powerful they can be.

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4. Optimize For AI

In the world of AI, optimizing content for Gemini, ChatGPT, Perplexity AI, etc. is no longer optional. AI tools are getting smarter, and they’re also citing content from sites when providing answers.

We optimized content in such a way that these AI tools would start citing our client’s website.

What We Did

1. Provide Direct Answers: We made sure the content answered questions directly, which made it easier for AI to reference.
2. Use NLP (Natural Language Processing) Words: We strategically used words and phrases that are frequently found in AI-generated answers.
3. Keyword Optimization: Properly using keywords, just as AI tools suggest, is essential to getting noticed.

And many more.

Once you optimize for AI, they will be cited like this one:

Cool.

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5. iGrowthful SEO Strategies

If there’s one thing we’ve learned over the years, it’s that proven strategies make all the difference. We didn’t just rely on theory, we used tested, real-world strategies.

Some of the strategies we used:

• Boosting Traffic Using the Sidebar: This is a trick that helps keep visitors on your site longer, boosting page views.
• Boosting Traffic with the Timer Trick: Adding urgency can keep users engaged and improve conversions.
• Boosting Traffic Using YouTube Creators’ Videos: We collaborated with YouTube creators to get more exposure for the website.

These strategies worked wonders, and the results speak for themselves.

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The Current Stats

After implementing all of these strategies, here’s where the website stands today:

• 2,600+ visitors per day
• 21,000+ impressions per day
• 2+ high-quality backlinks per day

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Future Plans

We’re not stopping here.

Our team is continuously tracking the website’s performance and adjusting strategies as necessary. The goal is clear, we’re aiming for 10,000+ visitors per month in the next 6 months.

And with the current momentum, we’re confident we’ll hit that target. Stay tuned because we’ll be sharing another case study soon to showcase even more of our recovery tactics.

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Conclusion

Recovering traffic after a major Google update can feel like an uphill battle, but with the right strategies in place, it is entirely possible to bounce back stronger than ever.

Whether you’re dealing with spam issues, technical errors, or just a general drop in rankings, these methods can help you get back on track.

Remember, SEO is a marathon, not a sprint.

Stay patient, keep optimizing, and most importantly, never stop experimenting.

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More Strategies:

• 4,650+ Traffic From Google Using Brand Mentions
• I Gained 8,200 Visitors Using Content Features

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