440,000 Visitors From Brazil Using Multilingual Website

I got 440,000 visitors from Brazil.

Yes, you read that right. But here’s the kicker:

1. I am not a resident of Brazil.
2. I don’t speak a single word of Portuguese.
3. I don’t know about Brazilian culture except that they have soccer legends.

So, how did I pull off this seemingly impossible feat?

It was an international SEO on a multilingual website.

Here’s the proof from the Google Search Console,

You can do it too.

Sit tight and grab some popcorn. Because, I am now going to share how to target international audiences (even if you don’t know their language) to drive massive traffic to your website.

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Step 1: Find the Right Keywords

Let’s say you’re running a blog or business that talks about market trends. Now, if you want to target Brazil, you will need to figure out how Brazilians search for that topic.

For example, in English, the keyword might be “market trends”. But if you translate that into Portuguese, it becomes “tendências mercado”.

Some information about this keyword:

• The “tendências mercado” keyword has 200 monthly searches.
• It has low keyword difficulty because fewer websites are competing for it.

Note: To find the low-competition keywords, you have to research the SERPs.

Bingo.

That’s a golden opportunity right there.

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Step 2: Translate and Publish Content

Okay, so now you have a juicy low-competition keyword in another language. Your next step is to create content around it. But hold on, you don’t speak Portuguese.

The solution:

• Google Translate: Quick, free, and gets the job done.
• DeepL Translate: A more accurate translator if you’re serious about sounding like a native.
• Linguee: Great for contextual translations.

Here’s what you can do,

1. Take your existing English content.
2. Paste it into one of these translation tools.
3. Hit Translate and copy the Portuguese version.

See the image below as an example:

Boom.

Now you have a fully translated article ready to go.

Will it be 100% perfect?

Maybe not.

But will it get the job done for ranking in Brazilian search results?

You bet.

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Step 3: Make Your Website Multilingual

This is where most people panic.

But, it doesn’t.

If you’re using WordPress, it is easier than making instant noodles.

How to Make a Multilingual Website

• Install a multilingual plugin like WPML, Polylang, or TranslatePress.

These plugins let you add translations for each post or page without messing up your main site. Plus, they create localized URLs like /pt for Portuguese content.

• Upload your translated content.
• Hit publish.

And just like that, you’ve got a multilingual website ready to charm international visitors.

What If You Don’t Use WordPress

No problem.

If you’ve got a custom website, you can hire a developer to:

1. Create a language toggle system.
2. Set up subdomains or subdirectories for each language version (e.g., example.com/pt/).

Trust me, it’s worth the effort because it opens your website to millions of new visitors.

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Step 4: Don’t Forget About Local SEO

Now that your translated content is live, you need to make sure Brazil, or other country can find it.

Here are a few local SEO tricks:

• Add localized meta to make sure your title tags, meta descriptions, and headers are in Portuguese or other languages.
• Use hreflang tags since these tell Google that your multiple languages content is for country-based audiences.

For example:

<link rel="alternate" hreflang="pt-br" href="https://example.com/pt/" />

• Submit your translated sitemap to Google Search Console.
• Try reaching out to local blogs, forums, or websites for guest posting or link exchanges.

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Why This Works Even If You’re a Total Outsider

The beauty of this method is that it doesn’t require you to:

• Live in the country
• Be fluent in the language
• Understand the local culture

Google doesn’t care if you’re a clueless foreigner.

All it cares about is serving relevant content to its users. So, if a Brazilian searches for “tendências mercado” and your article happens to provide valuable information, you win.

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Final Thoughts

You got some valuable information about multilingual website.

Whether you want traffic from Brazil, Spain, Germany, India, France, Thailand, or the moon (okay, maybe not the moon), international SEO can open doors you didn’t even know existed.

You don’t need to speak the language.

You just need a plan.

So, what are you waiting for?

Find your next international audience, start translating, and see your website traffic explode. And when you hit 100,000 visitors from a country you’ve never even visited, don’t forget to come back and say, “Obrigado!” (that’s Portuguese for “thank you!”).

Go and start working.

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