Ever looked at your site stats and thought, where did I go wrong?
Donāt worry, youāre not alone.
A year ago, one of my clients was stuck in the same boat. Their website was doing okay, but “okayā doesnāt pay the bills. Fast forward 12 months, and hereās what we achieved together:
- 4.96 Million Visitors
- 87.9 Million Impressions
- 5.6% Average CTR
Here’s the data from the Search Console:
How did we do it?
Not with a magic wand, I will tell you that.
Keep reading because I am now going to share with you 4 customized SEO tricks (even you can also use these strategies yourself) that we used as our SEO Services agency for this client’s site.
Letās dive in.
1. Improve Existing Content
When I first analyzed the clientās site, I found 700+ articles sitting there, collecting dust. They werenāt bad, but they werenāt doing much good either. Think of it like a closet full of clothes, everythingās there, but nothingās organized, and some pieces are downright outdated.
The Problem:
- Font size was tiny
- Paragraphs were walls of text
- Internal linking is practically nonexistent
- Sidebars were cluttered with random posts
The Fix:
Hereās what I did to transform those articles into gold:
- Increased the font size: Bigger text = happier eyes = longer reading sessions.
- Broke paragraphs into smaller chunks: Because no one wants to read an essay on their phone.
- Added loads of internal links: These act like bridges, connecting content and helping readers (and Google) navigate easily.
- Showcased important posts in the sidebar: The right content in the right place can work wonders for engagement.
The Result?
- Bounce rate dropped
- Time-on-site increased
- Started ranking higher on Google
Sometimes, small tweaks make a big difference.
2. Apply Programmatic/AI Content
If thereās one thing I love, itās efficiency. When I saw that this site was in the travel niche, I knew automation was the way forward. Thereās an almost endless demand for content like:
- Best Hotels in Dubai
- Best Hotels in Abu Dhabi
- Best Hotels in Sharjah
You get the idea.
Writing all of that manually?
No thanks. Instead, I used programmatic content and AI to scale quickly.
The Strategy:
Created Templates: The format was simple and repeatable.
For example:
- Title: Best Hotels in [Location]
- Intro: Why the location is amazing
- Body: List of hotels with key details
ChatGPT: With carefully crafted prompts, I generated unique, high-quality content for each location.
Human Touch: A virtual assistant proofreads everything to ensure accuracy and polish.
The Outcome?
Hundreds of new pages targeting low-competition keywords, ranking quickly, and bringing in consistent traffic. It was like planting seeds and watching a forest grow.
3. Optimize Affiliate Programs
Traffic is great, but letās be honest, it doesnāt pay the bills. To turn those millions of visitors into dollars, I focused on optimizing the affiliate programs.
The Challenges:
- Affiliate links were buried in walls of text
- CTAs (Call-to-Actions) were dull and easy to miss
- No urgency for users to buy
The Solutions:
- Created special deals: Limited-time offers that were hard to resist.
- Added product comparison tables: Easy-to-read summaries of products and prices.
- Streamlined content: I cut the fluff and made the pages more actionable.
- Designed user-friendly CTAs: Bold, clickable buttons that stood out like neon signs.
The Result?
Affiliate revenue skyrocketed.
Visitors werenāt just clicking, they were buying.
4. iGrowthful Strategies
Finally, I used my secret weapon for my client’s website. This is a collection of 110+ advanced SEO techniques (as well as other techniques) that Iāve developed over the years.
Some Highlights:
- Hidden SEO Tips: Tricks that most people donāt even know exist and no, Iām not spilling all of them here. And I used them to grow more on Google, Bing, and other search engines.
- Content Improvement: I used some of the content ranking strategies to boost engagement and rankings.
- Revenue Optimization: From ad placement to pricing strategies, I used some strategies to grow the revenue.
Over 12 months, I used around 21 secret SEO techniques from the iGrowthful Strategies to drive consistent growth in traffic, impressions, and revenue for my client’s website.
Lessons You Can Steal
Now you know the 4 core customized SEO tricks I used.
Hereās what you can take away:
- Start with what you have: Before chasing new traffic, optimize your existing content.
- Leverage AI and automation: Scale smarter, not harder.
- Focus on monetization: Traffic is just step one, revenue is the real goal.
- Experiment and iterate: SEO isnāt a one-and-done game.
Final Thoughts
This project wasnāt about luck.
It was about strategy, execution, and a willingness to think outside the box.
If youāre wondering how to achieve similar results, remember: it starts with understanding your audience, optimizing what you already have, and being relentless in your pursuit of growth.
And you can use these customized SEO tricks to grow.
So, grow your website or online business like a boss.
More Strategies:
- I Got 2,713 Backlinks By Building Free Tools
- I Got An 85 DR Backlink Using Podcast Link Building
- 9,750 Email Subscribers Using The Contest Technique
Premium Strategies:
That’s the actual strategy we want.