Want to rank high on Google without fighting an uphill battle?
I did it with comparison keywords and I’m going to show you how I did it.
No fluff. No guesswork.
Just real examples and an SEO trick that works.
Let’s dive in.
What Are Comparison Keywords?
Comparison keywords are search terms that compare two or more things, like:
- PPC vs SEO – Which marketing strategy is better?
- iPhone vs Android – The ultimate smartphone showdown!
- Webflow vs WordPress – Which platform is best for building websites?
These keywords attract searchers who are deep into research mode. They already know what they need. They are just looking for the best choice.
And that’s why comparison keywords are SEO gold.
It is also known as the vs keywords strategy.
Why Are Comparison Keywords So Powerful?
Think about it,
Somebody searching “SEO tools” on Google is probably a beginner.
They just want a list of options.
But someone searching “Ahrefs vs Semrush”?
- They already know about SEO tools.
- They just need help choosing the best one.
- They’re much closer to making a decision.
And guess what?
Decision-makers are valuable.
They’re the people who sign up for trials, buy products, and convert.
How I Used Comparison Keywords To Get Visitors
I targeted these keywords and created detailed, useful comparisons.
For example, one of my best-performing articles was:
Ahrefs vs Semrush: Which SEO Tool is Right for You?
- I wrote a detailed breakdown comparing both tools.
- Included real-world features, pros or cons, and pricing.
- Answered the exact questions my audience was searching for.
The result?
- Top 3 ranking on Google in just a few weeks.
- Thousands of visitors per month to my own and clients (who use my SEO services) sites.
- A steady stream of targeted traffic that converts.
And that’s just one example.
Here are more high-performing vs keywords examples I’ve used:
- Notion vs Evernote (Productivity showdown!)
- Dropbox vs Google Drive (Which is the best cloud storage?)
- Shopify vs WooCommerce (Best eCommerce platform?)
Each of these brings in highly qualified traffic.
Traffic data from the Google Search Console:
Pretty awesome.
Why Comparison Keywords Have LOW Competition
Many “vs” keywords have surprisingly low competition.
For example, look at “Ahrefs vs Semrush”:
1,300 searches per month and $6 CPC.
Most people ignore these keywords because they focus on high-volume, broad searches. But that’s a huge mistake. These keywords might have a lower search volume, but they are valuable.
The Exact SEO Strategy That Works
Here’s how to dominate comparison keywords:
1. Find the Right Keywords
Use tools like Google Autocomplete, Ahrefs, Semrush, or Keywords Everywhere. Look for “vs” and “comparison” terms with low competition, high search intent, and decent CPC.
2. Write Killer Comparison Content
Your “vs” articles should be:
- Detailed
- SEO optimized
- Super engaging
3. Get Featured Snippets
Google loves clear answers.
Structure your content with a short intro (what’s the comparison about), quick comparison table (summarize key differences), deep dive (break down pricing, features, and use cases), etc.
4. Add Internal Links
Link your comparison post to related content, like:
- Best SEO Tools
- How to Choose the Right SEO Tool for Business
This boosts SEO rankings and keeps visitors on your site longer.
5. Promote Your Content
Share on various social media platforms, answer questions on Quora and Reddit with links to your posts, and run retargeting ads to highly targeted audiences as much as you can.
Final Speech
If you want easy rankings, start creating comparison articles.
They:
- Rank faster than broad keywords
- Attract decision-makers ready to convert
- Have lower competition than generic terms
And that’s it.
Go try it out and watch your traffic explosion.
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