Free tools are the best.
Why?
Because they attract visitors like bees to honey.
I even create niche-specific free tools for my own website and my client’s websites, which help us generate around 400,000 to 10,000,000 million in traffic (also revenue) per month.
The secret?
You can do the same.
You just need to build free tools around your product or niche.
Not only do they drive massive traffic, but you can also get free backlinks by building free tools, create lead-generation magnets for your main products, and much more.
So, if you are wondering how to create tools using AI tools like ChatGPT, Gemini AI, etc., and turn them into traffic goldmines, then read the tutorial below and learn how to build.
Let’s get started now.
Why Build Free Tools?
Most people love free stuff.
But when it comes to free tools, they’re more than just a giveaway.
They can:
- Attract consistent organic traffic.
- Convert visitors into leads or paying customers.
- Help you monetize with ads, affiliate links, or upsells.
Some of my highest-traffic website pages are free tools and they keep driving traffic month after month. They work as a charm for lead generation, SEO, brand awareness, and many more.
Let’s learn how you can create them in minutes, even if you don’t know how to code.
Step 1: Use ChatGPT to Generate Code
Forget hiring developers or spending months coding.
Use ChatGPT to generate HTML, CSS, and JS codes for any tool you want to create. But yes, keep in mind that you can only create simple tools, not tools with more complex functionality.
Prompt:
Provide me HTML, CSS, and JS codes for a [THE TOOL YOU WANT TO CREATE]
For example, let’s say I want to make a Word Counter Tool.
I enter the prompt, and within seconds, OpenAI ChatGPT gives me full HTML, CSS, and JavaScript functional codes for my online tool that I can share for free with users.
You can do this for any tool like QR Code Generator, Password Strength Checker, Wi-Fi QR Code Generator, Name Generator, Website ROI Calculator, or even a Title Analyzer.
Simple, right?
But now, we need to add it to our website.
Step 2: Implement the Tool on Your Website
If you’re using WordPress, the easiest way to embed your tool is by using the WP Coder plugin, or any kind of plugin that can be used to set up HTML, CSS, and JavaScript code.
Here’s how to do it:
First Method: Install and activate the WP Coder plugin.
Second Method: Go to WOW Plugins > WP Coder.
Third Method: Click the Add New button.
Fourth Method: Paste the ChatGPT generated code.
Fifth Method: Save and copy the shortcode.
Sixth Method: Create a new page and paste the shortcode.
That’s it.
Your free tool is live and ready to attract visitors. And if you do not use WordPress, you can simply upload the HTML file to your server or embed it in your existing website easily.
Here’s a preview of the tool I set up on my site:
Step 3: Get Traffic Using SEO
Building a tool is only half the battle. Without traffic, it’s useless.
This is where SEO comes in.
So, use the iGrowthful SEO Strategies database (it has 135+ tricks in keyword research, on-page SEO, technical SEO, backlinks, etc. category) to increase traffic to your free tools.
Also, follow the SEO tips below to increase your tool’s ranking:
1. Find the Right Keywords
Use Google Keyword Planner, Google Trends, AnswerThePublic, Moz Explorer, SE Ranking, Ahrefs, or SEMrush to find low-competition and high-search-volume keywords.
Example:
If you built a Word Counter tool, target keywords like,
- Free word counter
- Count words online
- Character counter tool
2. Write SEO-Optimized Page Title / Description
Your page title should include your main keyword + a benefit.
Example:
Free Word Counter | Instantly Count Words & Characters.
Your meta description should be engaging and keyword-rich:
Need a free word counter? Use our online tool to count words, characters, and spaces in seconds.
3. Add Internal / External Links
Link your tool from other relevant pages on your website.
For example, if you have an SEO blog, mention the tool in related articles.
4. Get Backlinks
The more websites link to your tool, the higher it ranks.
Ways to get backlinks:
- ✅ Submit your tool to product directories
- ✅ Share it on Reddit, Twitter, LinkedIn, and others
- ✅ Offer it to bloggers and influencers for free
With SEO + free tools strategy, your website can skyrocket in traffic.
How To Monetize Your Free Tools
Most people think free means no money, but that’s far from the truth.
Here’s how you can monetize your free tools:
1. Display Ads
Add Google AdSense or other ad networks to earn passive income.
2. Offer Premium Features
Make a basic version free, but charge for advanced features.
For example, a free SEO tool could offer detailed analysis for paid users.
3. Collect Leads
Offer a free tool but require an email signup to access it.
Later, you can sell them your premium products or services.
4. Add Affiliate Links
If your tool is related to a product, add affiliate links inside it.
For example, a free image compressor could promote hosting services.
Even though the tools are free, you can still make thousands per month.
Final Thoughts
This strategy works.
I used it to drive hundreds of thousands of visitors, and you can too.
Just follow the 3 simple steps:
- Use ChatGPT to generate the tool code.
- Implement it on the WordPress website easily.
- Drive traffic using SEO + backlinks + social sharing.
So, build free tools and watch your traffic skyrocket.
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